CRM Essentials for Group-Buying Sites

Hello...check out my latest blog on Infosys portal. Recently group-buying has created lot of buzz in the VC circuits and otherwise. Tried to look at it from practitioner's viewpoint. 

Customer Relationship Management: Avoid mistakes of traditional channels on social media

My latest blog post on the Infosys portal. I am able to sense that many brands are again going the same path as that were done for traditional channels. Probably it's time for them to take situation under control before it's too late.

Sustainable Social CRM Model | Features & Opinions

Based on my work in the area of Social CRM, I got into the analysing mode to envision how different stakeholders should embrace this concept for bringing the sustainable advantage. The base model I have used is BCG' growth-share matrix. Based on the recent market developments, I already see this model getting validated :)

Infosys - Sustainable Social CRM Model | Features & Opinions | Oracle

CRM News: Social CRM: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2

The second part of the complete article written by me for CRMBuyer.com.

CRM News: Social CRM: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2

CRM News: Social CRM: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 1

My first article of the two part series on the social media strategies for Retail and Corporate Banking. Let me know your viewpoints. This will always be a cherished one as it was the first ever published article written by me based on my work in this space :)

CRM News: Social CRM: Sustainable Social Media Strategies for Retail and Corporate Banking, Part 1

Enterprises please don't adopt social media in traditional CRM way

Enterprises please don't adopt social media in traditional CRM way

- Had written a post on MyCustomer.com. Few learnings which will make social media adoption more effective for the organizations.

Will social phenomenon move beyond the living beings?

An interesting post I had written around objects getting socially involved. Click on the title to follow to the original post.

Exploring the relationship between SCRM and Enterprise Collaboration

My next blog post at Infosys's portal. click on the title to follow to the original post - this time I have tried to explore relationships between enterprise collaboration and Social CRM. both are organization level concepts but objectives are as different as chalk and cheese. Hope you guys found it interesting.

Social CRM-The Future

Check out this SlideShare Presentation:

Social CRM-The Future

View more presentations from Infosys.

Using Personality/Horoscopes data in CRM

One of the interesting posts I had written on how CRM could be enriched with more data points. In the current scenario, innovative data sources can help in bringing new excitment to customer relationship processes.

Check out my blog post at Infosys portal.